Kickoff Meeting
We start with a kickoff meeting. We call this the ‘shrink session.’ In this one to two-hour meeting, we learn everything we need to know about your company, its goals, and vision. We prepare a questionnaire ahead of time to help guide the meeting. This ensures we cover essential details about your company’s challenges, goals, competition, and competitive strategy.
Research
After the kickoff meeting, we conduct our in-depth research. We will look at the current state of the market, where it’s going, and what might be missing from your offer. This research helps us form a strategic roadmap that will ultimately lead to the right look and feel for the company.
Building the Story
Today, more than ever, a brand’s story is its most essential element. Told in the right way, this story becomes a strategic asset that forms the bridge between the company, its product, and the consumer.
Visual Identity
Here, we create all the visual design assets and make different versions inspired by your brand’s core identity. All our visual cues are deliberate and geared towards the long-term strategy of your business.
Testing
During the testing phase, we gather data on the strongest versions of your brand identity. This helps guide decision-making and helps us refine our strategy. Testing is something that continues throughout the process, helping us adapt to changes and better reach customers.
Client Presentation and Approval
After finalizing your brand strategy, we present it to you and walk you through all of your options. You’ll get an in-depth take on our strategic thought process and a look at our research to help you settle on the perfect branding solution for your company.